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World champion skier Lindsey Vonn has a new book coming out called Strong Is the New Beautiful.
For some reason, (A) she put out a trailer for the book (books have trailers now?), and (B) the 31-year-old Olympic gold medalist naked in it.
The tagline for the book is, “Embrace your natural beauty, eat clean, and harness your power.”
Doesn’t really help explain why she’s naked in the video, but as I said in the headline, I am not complaining.
I mean, this is how she promoted it the other day…
It’s definitely an interesting marketing strategy, I will give her that.
Here are a few shots from the promo in case you are video-impaired right now…
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If for some reason you cannot view the video, you can watch it here. (Although I really hit all the highlights of it above.)
